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Get to Know Us

We know this industry. Our team has a combined total of over 75 years operations experience in school transportation. We weren't satisfied with what routing solutions were on the market, so we created our own. We immediately understand our clients desires which enables us to deliver unparalleled support.


We've teamed up with an extremely talented set of developers we met due to our recent success as a top 5 finalist in the 2022 McCloskey Competition at the University of Notre Dame. We bring you a home-grown product that we're confident will blow your mind. Keep reading to get to know our team.

Our Team

Rachelle Benken_edited.jpg
Co-Founder, CEO, GIS Director


Rachelle has 30 years experience with 750+ bus school districts in Florida. She is highly proficient with all routing platforms, educated in route management and is earning her doctorate in geospatial data analysis. Additional passions are solving large, complex data problems, board games and family.  

Co-Founder, COO

Dale is a former director of a Northern Indiana, 135 bus school district with extensive experience in transportation operations, routing and UI/UX software design. His other passions include playing his pedal steel guitar, fishing and Notre Dame football. 

Joe Dorsey_edited_edited.jpg
Senior VP Marketing

Joe has spent his entire career in transportation (45+ years) and is a former senior level executive at a few large transportation companies. His marketing strategy is to present it straight, without BS, and let the client determine what is best for them.  Although residing in Florida, his Ohio passions still remain with OSU football, the Cleveland Browns  and Guardians (Indians).  Poor Joe!

Customer Success Manager

Marie is a former transportation director, router and bus driver who's skillful in all aspects of school transportation. She is an Indiana native that enjoys movie nights with her husband and daughter, loves small town life and being active in her community with family and friends.  

Customer Service

Tracy is our highly proficient tech data guru that leads the team onboarding process for new districts. She enjoys hiking, camping, dancing, remodeling her home in Pennsylvania and loves sipping cacoa with a good book. 

Customer Success Manager

Jenn's expertise is in data processing, social media marketing and customer service. Other than data wrangling, she enjoys shopping and spending time with her dogs. Her dream is to open a small safari park in her home state of Texas, where she currently resides. 

Customer Service

Barbara has routed for one of the 10 largest school districts in the U.S. for twenty-seven years. She is a routing specialist who has extensive experience on multiple platforms. Barbara served in the U.S. Navy and had the opportunity to work with the Blue Angels.

brilliance Behind the scenes

Our home town developer dream team with amazing credentials and resources

Software Architect in Residence,
University of Notre Dame

Ryan is an experienced entrepreneur with over 10 years in the software, business, psychology and non-profit spaces. He has 15 years experience as a software developer, bringing both technical and business skill to his work. Ryan has been involved as founder of a half dozen startups. 

Manager Software Development, University of Notre Dame

David is a Software Development Manager at the University of Notre Dame. He brings decades of web programming experience to help guide, mentor, and manage the development of academic research portals and databases for the University. In his free time, he enjoys kayaking, fishing, photography, hiking with his wife and kids, and listening to heavy metal music.

Manager Software Development, University of Notre Dame

Brad is a Software Development Manager at the University of Notre Dame. He enjoys working closely with collaborators to solve complex problems and develop the best possible outcomes. When he is not working, he enjoys golfing or spending time with his wife and kids.

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